http://mobilemandala.wordpress.com/2009/09/14/ten-reasons-why-mobile-advertising-has-not-reached-its-potential-4/ Tue, 13 Jul 2010 21:32:18 +0000 hourly 1 http://wordpress.com/ http://mobilemandala.wordpress.com/2009/09/14/ten-reasons-why-mobile-advertising-has-not-reached-its-potential-4/#comment-301 Sun, 25 Apr 2010 13:18:49 +0000 http://mobilemandala.com/?p=82#comment-301 Google breaks AdMob even by 2014; makes a $6B killing by 2020: Mobile Advertising says a report by Telenow.net. In light of recent due diligence by FCC on this acquisition this has special significance. Do you support this acquisition?
Read the full report @ http://telenow.net/Google-Admob-acquisition-FCC-mobile-advertising

]]> http://mobilemandala.wordpress.com/2009/09/14/ten-reasons-why-mobile-advertising-has-not-reached-its-potential-4/#comment-104 Mon, 09 Nov 2009 04:57:39 +0000 http://mobilemandala.com/?p=82#comment-104 [...] to give consumers the type of messages they want, when they want them.  It is the opportunity to narrowcast content of interest to that user, after they have double-opted in to receive those messages, rather than [...]

]]> http://mobilemandala.wordpress.com/2009/09/14/ten-reasons-why-mobile-advertising-has-not-reached-its-potential-4/#comment-52 Mon, 19 Oct 2009 03:58:13 +0000 http://mobilemandala.com/?p=82#comment-52 [...] Personal            63% of mobile phone users agreed with the statement that “My phone is very personal to me”.  Certainly very few consumers would ever agree with that statement if it referenced their television [...]

]]> http://mobilemandala.wordpress.com/2009/09/14/ten-reasons-why-mobile-advertising-has-not-reached-its-potential-4/#comment-40 Mon, 12 Oct 2009 05:32:14 +0000 http://mobilemandala.com/?p=82#comment-40 [...] mean that the lead generation needs to come through the phone.  Other media are better for the broadcast nature of lead generation.  But no other medium is better for the immediate and compulsive nature of response generation than [...]

]]> http://mobilemandala.wordpress.com/2009/09/14/ten-reasons-why-mobile-advertising-has-not-reached-its-potential-4/#comment-25 Mon, 05 Oct 2009 05:22:24 +0000 http://mobilemandala.com/?p=82#comment-25 [...] in this blog how the first part of that statement, “always with me”, has contributed to the highly personal nature of this interactive communication [...]

]]> http://mobilemandala.wordpress.com/2009/09/14/ten-reasons-why-mobile-advertising-has-not-reached-its-potential-4/#comment-12 Sun, 27 Sep 2009 19:26:35 +0000 http://mobilemandala.com/?p=82#comment-12 [...] mobile phone is a highly personal device where most people use it to interactively communicate with each other.  And the predominant form [...]

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