Comments on: Ten Reasons Why Mobile Advertising Has Not Reached Its Potential

By: Great Discussion on Why Mobile Advertising Has Not Reached Its Potential! | NewDigitalCafé

Fri, 11 Dec 2009 02:59:14 +0000

[...] has been a great discussion going on over at the Mobile Mandala blog run by Mark Jaffe on “Ten Reasons Why Mobile Advertising Has Not Reached Its Potential” [...]

By: Markeith Johnson

Markeith Johnson — Sat, 14 Nov 2009 06:55:45 +0000

Welcome to the land of the mobile marketer, I am new to this foreign land. But one thing that I know is in order to effectively communicate one must first learn the language. Mobile communications is much different from traditional land lines because most people carry the mobile phone with them everywhere they go. Even at home we will keep it close, so the mobile become an extension of who we are. We have learned to peacefully co-exists with this technology. The mobile marketer must approach with caution and clearly state his intentions before being allowed into the personal space of the mobile user.”Permission based fusion marketing” is a technique I am trying hard to master. My mission is to be as transparent as possible while have a place in the mobile users world. Example: SMS based flyering for a networking event, for more information text your email address to “Network” at 123456 (don’t do it, just an example). I have auto responders that will send basic info on the event to the email with a contact form. A message will also auto respond to the mobile device followed by a call. Notifying the mobile user that more info is forth coming. Lead capture is key to success in mobile marketing along with rapid response from a human. Building in the “human factor” into every campaign will increase ROI. Not just building massive phone numbers list, but building relationships with the human on the other side of the device.

http://apps.attainresponse.com/MediaF5/liveRecording.htm?id=49934 is a 5 minute explanation of our mobi F5 mobile marketing tool. It is a new edition to my online marketing kit.

Regards,
M. Johnson

By: Reasons why Mobile Marketing has not reached its full potential | All about Mobile Advertising

Wed, 11 Nov 2009 06:55:53 +0000

[...] 11, 2009 6:55 am Mark Jaffe writes an excellent article why Mobile Advertising has not reached its full [...]

By: Hope For Mobile Advertising? « Mobile Mandala

Hope For Mobile Advertising? « Mobile Mandala — Mon, 02 Nov 2009 06:24:45 +0000

[...] seemed to reinforce and address ten weeks of incessant posts, and some incredibly insightful reader comments regarding why mobile advertising has not reached its [...]

By: Carnival of the Mobilists #197 -> TamsS60

Carnival of the Mobilists #197 -> TamsS60 — Wed, 28 Oct 2009 16:00:07 +0000

[...] covers 10 reasons why mobile advertising has not yet reached its full [...]

By: brwalsh

brwalsh — Mon, 26 Oct 2009 19:00:06 +0000

Good points all:
Two points I wanted to make: (1) the delivered advertising needs to be *relevant* to the mobile subscriber who after all is expecting his or her experience to remain personalized, and (2) yet this must be accomplished without compromising personal privacy. For these 2 objectives, the advertising ecosystem needs to leverage the often-neglected role the Operator can play in targeted online advertising. See more on this at: https://www.myciscocommunity.com/community/sp/mobility/blog/2009/09/15/mobile-advertising-the-operator-holds-the-advantage

By: Bill Meisel

Bill Meisel — Fri, 23 Oct 2009 05:04:55 +0000

I think another way of looking at your persuasive argument is to note that the mobile phone is not a small PC, as advertisers seem to view it. It is small, interaction by text to surf the web can be uncomfortable, and there isn’t enough room for content and ads to be side-by-side effectively. On the other hand, every mobile phone has a microphone and effective use of today’s very effective speech recognition technology opens opportunities for new ways to involve consumers. Try Microsoft’s ad-supported 800-BING411 and you might be surprised how much that one number can give you–a business call directory, of course, but also stock quotes, weather, movie times in your area, driving directions, and more. And it works from EVERY phone, not just smartphones.
- Bill Meisel, Editor, Speech Strategy News

By: Warren McGuffin

Warren McGuffin — Fri, 23 Oct 2009 00:38:00 +0000

True, but spending 3 hours a day on the phone is different from spending 3 hours a day on the part of a phone that advertising can reach.

By: Great Discussion on Why Mobile Advertising Has Not Reached Its Potential! « NewDigitalCafé

Thu, 22 Oct 2009 20:19:56 +0000

[...] Giusto Leave a comment Go to comments There has been a great discussion going on over at the Mobile Mandala blog run by Mark Jaffe on “Ten Reasons Why Mobile Advertising Has Not Reached Its Potential” [...]

By: Mike Johnston

Mike Johnston — Thu, 22 Oct 2009 16:33:12 +0000

Mark, I would echo a lot of what Jonathan says in his reply above. Though I would add that what often happens when new distribution platforms emerge is that marketers often borrow from old strategies they are familiar with. Examples: early TV employed radio models, in the same way many people are using TV models over the Internet. The mobile device is unique and as marketers we should exploit it’s strengths. I encourage you to read my white paper on the Layar phone app and emergence of augmented reality as a way of creating relevant advertising on the phone. http://www.scribd.com/doc/21191672/Augmented-Reality-A-New-World-for-Advertising