Comments on: Hope For Mobile Advertising?

By: Fred

Fred — Wed, 21 Apr 2010 22:28:15 +0000

I think we will see a growth in very, very rlevant automated “tweets” from our fave merchants and card issuers. I certainly see real-time rewards and loyalty being front and center. I think what people forget is how easy it has become to communicate with a “platform” and how that interaction has improved to be more personal. Obviously, I’m betting my entire company on the simple fact that people will continue to want relevant offers delivered to them at the right time and place to their phone by their favorite merchants. As far as GPS, battery consumption is a massive issue and so is privacy so I’m not so sure we are within 5 years of a scaleable solution there.

By: evan

evan — Thu, 05 Nov 2009 22:14:40 +0000

One of the most concise posts on this topic. Thanks. If it weren’t for the spam implications, I’d ReTweet it a dozen times today. But, if you don’t mind, I’ll quote and reference it in an updated business plan (new content/technology app for in-store to mobile engagement).

Keep posting! Makes writing business plans easier.

By: Steve Yakoban

Steve Yakoban — Thu, 05 Nov 2009 18:51:01 +0000

I agree that GPS is the key as long as the messages are opt-in. Ramming stuff down someone’s throat just because they’re close enough to do it is suicide.

By: PaulaSwift

PaulaSwift — Thu, 05 Nov 2009 18:09:40 +0000

I work in the Nashville area and mobile advertising has been a challenge here when accounting for all mediums used. As a marketing and advertising consultant, I would like to see it become even more mainstream and successful so as to offer encouragement from companies hesitant to take the risk and be a leader in this style of marketing. Hoping that 2010 will entice a bit more risk taking from those still skeptical.

By: Jubaloo Mobile — Mobile Marketing Agency & Mobile Media Placement

Jubaloo Mobile — Mobile Marketing Agency & Mobile Media Placement — Wed, 04 Nov 2009 21:16:41 +0000

[...] Visit link: Hope For Mobile Advertising? « Mobile Mandala [...]

By: Phyllis

Phyllis — Tue, 03 Nov 2009 19:44:12 +0000

This is a wonderful article and I’d like to share it with my friends and clients – but there doesn’t seem to be any easy way to do that – please advise. Thanks!

Phyllis

By: Mobile advertising – starting to hit the mark it seems | Engage the Frog

Tue, 03 Nov 2009 17:02:22 +0000

[...] Read the full article [...]

By: Grant Macfarlane

Grant Macfarlane — Tue, 03 Nov 2009 16:52:40 +0000

I have just returned from South Africa to set up the UK offices of TMI and we run massive mobile campaigns across Africa. Due to the lack of internet penetration and costs most users in Africa access the web from their phones and so often we see more clicks from mobile vs web campaigns (PPC)

There are some amazing developers in SA and local based advertising already going on in the market. Point in case you access maps looking for restaurant before going to see the world cup and an ads show letting you know exactly how far restaurants are and then directions, reviews etc

Powerful and a great ROI.

By: Jordan Rosner

Jordan Rosner — Tue, 03 Nov 2009 01:33:58 +0000

Mobile marketing and advertising revenue will significantly increase (and take away $ from other advertising media) when it can be effectively linked to GPS technology built into your mobile device.

When an advertiser can generate a message, promote a product, or make you aware of their store at the point in time when you can act upon that information (ie you are in close proximity to their location) mobile advertising will offer a competitive advantage to other media.

Listening to Google executives I believe this day is less than 6-8 months away – and google will lead the way.