Comments on: Always With Me, Wherever I Go (Part 2)

By: markjaffe

markjaffe — Mon, 30 Nov 2009 23:33:06 +0000

Thank you for your comment, Jonathan. You certainly cite great examples of companies who are aggressively involved in trying to make push messaging more ubiquitous in our lives.

Nevertheless, I don’t believe that the involvement of those technology savvy companies means that the marketplace is aggressively pursuing this opportunity or that it is yet truly ubiquitous. After all, if it was, there would be a much broader group of services available from a much larger group of for-profit and not-for-profit companies and organizations than what is available today from the companies you have mentioned.

Printed coupons are ubiquitous. Broadcast advertising is ubiquitous. SMS text messaging is ubiquitous.

The use of text messaging for utility alerts is certainly on its way, with powerful technology savvy practitioners. But I would submit that it is not yet ubiquitous, and certainly not as aggressively deployed as coupons or broadcast are commercially, or SMS is on a peer-to-peer basis.

By: jonathan

jonathan — Mon, 30 Nov 2009 21:59:27 +0000

You write “There are so many uses for push alerts that improve the utility of our lives that it amazes me that this area has not been pursued more aggressively.” Why do you believe it is not pursued more aggressively. Many news providers, big and small, pursue this already. Here are two examples:
http://www.usatoday.com/brand_marketing/sms/sports/sportsinfo.html
http://my.textcaster.com/ServePopup.aspx?id=191

Are they not aggressive enough? MSN, Yahoo, AOL – they all offer these services too.

By: Planit

Planit — Tue, 24 Nov 2009 23:32:02 +0000

I love this article…I wish there were Americans how would read this a realize the benefits of SMS-’Instant’. I have recently moved back to Bay Area after 8 yrs in Asia and Europe and am surprised how little I use my mobile. Most of my contacts never send SMS as they don’t know how to and because they say its expensive !!! BTW the people who I am talk of belong to the 30-39 age group !!!

By: Mobile News - Mobile Industry Buzz!! » Carnival of the Mobilists #201

Mobile News - Mobile Industry Buzz!! » Carnival of the Mobilists #201 — Tue, 24 Nov 2009 12:51:10 +0000

[...] Mandala’s Always With Me, Wherever I go (Part 2) was selected for inclusion in this week’s Carnival of the Mobilists. You can catch all of [...]

By: Carnival of the Mobilists #201 | Mobile Mandala

Carnival of the Mobilists #201 | Mobile Mandala — Mon, 23 Nov 2009 00:51:53 +0000

[...] 22, 2009 5:51 pm Mobile Mandala’s Always With Me, Wherever I go (Part 2) was selected for inclusion in this week’s Carnival of the Mobilists. You can catch all of [...]

By: Carnival of the Mobilists #201 — burning the bacon with barrett

Carnival of the Mobilists #201 — burning the bacon with barrett — Mon, 23 Nov 2009 00:30:09 +0000

[...] Jaffe over at Mobile Mandala writes about the ubiquity of SMS in today’s society and explores some useful SMS push alerts [...]

By: Monica

Monica — Sat, 21 Nov 2009 10:29:49 +0000

I would like to get the weather and traffic on my cell and yess also the areas of violence and stone throwing.

By: Heather

Heather — Thu, 19 Nov 2009 21:28:14 +0000

I’d like to get severe weather alerts on my phone vs. “weather band” radio that never works at my house.

By: Sundar

Sundar — Thu, 19 Nov 2009 05:07:03 +0000

We’ve built a unique locally relevant mobile app called Suruk (http://www.suruk.com) that acts like a digital meter for autorickshaw rides. In many countries like India, where autorickshaws are popular, one of the biggest commuter painpoints is meter-tampering. We also have sharepooling and emergency SMS features.