Category Archives: Uncategorized
Ten Reasons Why Mobile Advertising Has Not Reached Its Potential
Two solutions for more successful mobile campaigns Continue reading
Filed under advertising, iPhone, marketing, mms, mobile, mobile advertising, sms, Uncategorized, wireless
Ten Reasons Why Mobile Advertising Has Not Reached Its Potential
How to make mobile advertising more effective. Also, statistics about how people REALLY feel about their mobile phones. Continue reading
Filed under advertising, marketing, mms, mobile, mobile advertising, sms, Uncategorized, wireless
Ten Reasons Why Mobile Advertising Has Not Reached Its Potential
Reason #8 The “It” Girl —
Why don’t we leverage the mobile phone’s full potential to connect people who want and need things at a particular moment with the exact things they want or need at that moment? Continue reading
Filed under advertising, marketing, mms, mobile, mobile advertising, sms, Uncategorized, wireless
Ten Reasons Why Mobile Advertising Has Not Reached Its Potential
Reason #9 Old Wine in New Bottles — Putting ““Old Wine in New Bottles” has been a less than effective strategy when it comes to new media, and particularly when it comes to mobile. Continue reading
Filed under mms, mobile, mobile advertising, sms, Uncategorized, wireless
Ten Reasons Why Mobile Advertising Has Not Reached Its Potential
Reason #10 Read My Lips — Today the overwhelming majority of people with mobile phones use it to communicate with each other. Interactive communication is the most predominant, most consistent, and most active use of the mobile phone today.
Yet, we do not utilize those moments of interactive communication to inform people of products, services and opportunities.
Continue reading
Filed under mms, mobile, mobile advertising, sms, Uncategorized, wireless
Stuck in the Sand
The paradigms for wireless success have been created and destroyed, morphed and changed, tweaked and deconstructed more times, in less elapsed time, than in virtually any other modern industry. Today’s paradigm for wireless success has a good chance of becoming tomorrow’s forgotten business model. Continue reading
Filed under mms, mobile, mobile advertising, sms, Uncategorized, wireless
Mandala???
What an odd name for a blog…especially a blog about the mobile industry. What on earth was Mark Jaffe thinking??? Actually, I had just returned from Tibet a few weeks ago, and was struck by the power of the Mandala … Continue reading
Filed under Uncategorized
